Multi-Channel Paid Search
Google Ads & Bing
Search is where intent lives. We architect and scale Google Ads and Bing campaigns around high-intent B2B keywords and bottom-funnel conversion events.
Google AdsBingKeyword Strategy
Performance Marketing for B2B SaaS
Scaling B2B SaaS Growth via Programmatic Media Buying
We partner with high-growth software companies to drive performance-driven customer acquisition through multi-channel paid media.
Trusted by 50+ B2B SaaS teams scaling through paid media
- $5M+
- Ad Spend Managed
- across search, social & programmatic
- 300%
- Average ROAS
- blended across all accounts
- 50+
- B2B Campaigns Launched
- for SaaS across 12+ categories
Core Capabilities
Multi-channel paid media, engineered for B2B growth
One senior team across search, social, and programmatic — aligned around a single growth target.
Paid Social Growth
LinkedIn & Meta Ads
Full-funnel LinkedIn and Meta campaigns that reach the right decision-makers and turn engaged audiences into qualified pipeline.
LinkedInMeta AdsRetargeting
Programmatic B2B Media Buying
Demand-Side Platforms
Data-driven programmatic buys that put your brand in front of key accounts across premium, brand-safe inventory — at scale.
ProgrammaticABMCTV
How we work
A process built around your numbers, not our deck
Four steps, senior-led, with you in the loop every single week.
- 01Week 1
Audit & tracking
Before we spend a dollar, we fix your measurement. We audit pixel events, GA4, and pipeline attribution so every click maps to revenue — not vanity metrics.
- 02Week 2
Strategy & media plan
We build the channel mix, ICP, messaging, and a budget model tied to your CAC and payback targets. You approve the plan before anything goes live.
- 03Ongoing
Launch & optimize
Campaigns ship with a structured testing framework. We optimize daily across bids, creative, and audiences against ROAS and pipeline goals.
- 04Ongoing
Scale & report
A live dashboard plus a weekly written summary of what we tested, what worked, and what's next. We scale the winners and cut the rest.
Results
Real campaigns. Real numbers.
A few recent engagements. Client names are anonymized — the math isn't.
Series B · Product analytics
Google AdsLinkedIn
Challenge
CAC was climbing ~20% quarter-over-quarter as they scaled spend. The ad accounts were a patchwork of overlapping campaigns with no clean attribution.
What we did
Rebuilt the account structure around high-intent keywords and decision-maker audiences, then moved budget toward what the data said actually converted.
3.4x
ROAS
up from 1.8x
-38%
CAC
in 5 months
+$1.2M
Pipeline
attributed
Series A · Developer tools
ProgrammaticMeta Ads
Challenge
A PLG product with strong organic signups but zero paid channel that scaled. Every prior attempt blew the payback window in weeks.
What we did
Stood up a programmatic + paid social engine gated behind first-touch attribution, so spend scaled only against signups that actually activated.
4.5x
Pipeline
$40k → $180k/mo
<9mo
Payback
held steady
+212%
Qualified signups
in 6 months
Series A · Cybersecurity
LinkedIn ABMGoogle Ads
Challenge
Outbound was maxed out and demos had stalled. They needed a paid motion that put them in front of a very specific enterprise buyer.
What we did
Ran account-based LinkedIn targeting against a named list of 800 accounts, layered with brand search and bottom-funnel retargeting.
214
Qualified demos
in one quarter
-27%
Cost per lead
vs. prior baseline
800
Named accounts
ABM target list
Why Aura
The things we refuse to cut corners on
Most agencies optimize for headcount. We optimize for your CAC and payback period.
Senior operators only
The team that closes your account is the team that runs it. No bait-and-switch to juniors after the kickoff call.
Skin in the game
A portion of our fee is tied to your ROAS and pipeline targets. We only win when the numbers move.
We own the funnel, not the click
Attribution through to SQL and closed-won, wired into your CRM and BI stack — not a wall of platform screenshots.
Radical transparency
A live dashboard and weekly written notes. No black box, no monthly deck theater.
Capped client load
One pod per client. We don't spread a media buyer across fifteen accounts and call it service.
What partners say
Don't take our word for it
“They treated our CAC target like their own P&L. ROAS tripled and — finally — marketing reports the board actually trusts.”
VP Marketing
Series B product analytics platform
“First agency that gave us a real attribution model instead of a wall of screenshots. We finally know which dollars work.”
Head of Growth
PLG developer-tools startup
“Qualified pipeline from paid went up 4x in two quarters. The weekly notes are genuinely useful, not filler.”
Demand Gen Lead
Cybersecurity SaaS
FAQ
Questions we get a lot
Do you require a long-term contract?
No. We start with a 3-month pilot so you can see the numbers before committing further. After that it's month-to-month — we keep clients with results, not fine print.
What's the minimum ad spend you'll take on?
We typically work with teams spending $20k+/month across channels. Below that, the economics usually don't support the level of optimization we hold ourselves to.
Which channels do you actually manage?
Google Ads, Bing, LinkedIn, Meta, and programmatic (DV360, The Trade Desk). We'll recommend the mix that fits your ICP and budget — not the one that's easiest for us to bill.
How do you report on performance?
A live dashboard you can check anytime, plus a weekly written summary of what we tested, what worked, and what's next. A monthly strategy review keeps us honest against your targets.
Retainer or performance-based?
Both. A base retainer with a performance component tied to pipeline and ROAS targets. We put skin in the game because we're confident the numbers move.
Can you work alongside our in-house team?
Yes — we plug into your Slack, CRM, and BI stack and operate as an extension of your team. No black box, no turf war over who owns the account.
Ready to scale your B2B pipeline?
Tell us your ARR, CAC target, and what "working" looks like. We'll reply with a concrete plan — not a sales deck.